ПОЛИТИКА ЗА БИСКВИТКИТЕ.

_fbp

Our website uses the Facebook Pixel to provide users with more relevant advertisements and improve users’ accessibility. The Facebook Pixel is a conversion tracking tool that processes the following data: (1) HTTPS headers, (2) Pixel-specific data (such as Pixel ID, Facebook Cookie, Timestamp or bitmap of flags describing features of pixel) to connect the events to a specific Facebook ad account and make a match to a person known by Facebook, (3) Page metadata, (4) Button click data, (5) Optional values, such as conversion value or page type, (6) Form field names, which includes website field names like ‘email,’ ‘address,’ and ‘quantity’ for when users purchase a product or service. The legal basis for the processing of users’ personal data in connection with the Facebook Pixel is users’ consent. If users decide to not give consent to the use of such cookies, none of users’ personal data will be processed within the course of the Facebook Pixel. Besides, users can also change the settings for the audience network directly via their Facebook account settings. For this purpose, please use the following link: https://www.facebook.com/ads/settings. The storage period of the data processed within the framework of the Facebook Pixel is up to 2 years. For each of the following audience types a shorter storage period applies:
Audience Type (MaximumDays):
Website Custome Audiences (180)
Mobile App Custome Audiences (180)
Offline Conversion Audiences (720)
Engagement Custom Audiences - Video (365)
Engagement Custom Audiences - Instant Experiences (365)
Engagement Custom Audiences - Instagram Business Profile (365)
Engagement Custom Audiences - Facebook Page (365)
Event (365)
Lead Generation (90)

More information on the purpose and scope of data processing done by Facebook, as well as information on users’ subject rights and settings regarding the protection of users’ privacy can be found in the data protection policy of Facebook: http://www.facebook.com/policy.php.

3 months

Facebook Inc. / makreting / Needs Consent

_ga

We use cookies to make ads more appealing to users and more valuable to publishers and advertisers. Cookies are typically used to select user-relevant ads, improve campaign performance reporting, or to prevent a user from seeing the same ads multiple times.

365 days

Google Limited Ireland / marketing / Needs consent

_gid

This cookie is used to group the user behaviour together for each user. Structure of its value is very similar to _ga cookie.

24 hours

Google Limited Ireland / marketing / Needs consent

_gat

This cookie is used for throttling requests to Google Analytics to increase the efficiency of network calls.

10 minytes

Google Limited Ireland / marketing / Needs consent

cp_key

Holds the event attributes.

3 months

M Car Pleven / funcional

dsp_id

The purpose of website personalization is to determine which products or services a visitor expresses interest in, and to attribute a score (“Score”) based upon his or her on-site activity which expresses the likelihood the visitor will convert. Based upon those interests and scores, personalized messages are delivered on the website by means of profiling and the contact information provided by the user to the IgnitionOne customer through the interaction.

This cookie  stores a unique identifier for each visitor for use in the IgnitionOne Display platform.

6 months

IgnitionOne, Inc. / marketing / Consent Needs

evo5_BMW

The purpose of website personalization is to determine which products or services a visitor expresses interest in, and to attribute a score (“Score”) based upon his or her on-site activity which expresses the likelihood the visitor will convert. Based upon those interests and scores, personalized messages are delivered on the website by means of profiling and the contact information provided by the user to the IgnitionOne customer through the interaction.

This cookie stores a unique identifier for each visitor. Stores interests and IgnitionOne Scores for each visitor. Brochure Conversion Tag, Newsletter Conversion Tag, Quote Conversion Tag, Test Drive Convesion Tag.

6 months

IgnitionOne, Inc. / marketing / Consent Needs

u

The purpose of website personalization is to determine which products or services a visitor expresses interest in, and to attribute a score (“Score”) based upon his or her on-site activity which expresses the likelihood the visitor will convert. Based upon those interests and scores, personalized messages are delivered on the website by means of profiling and the contact information provided by the user to the IgnitionOne customer through the interaction.

This cookie stores a unique identifier for each visitor.

365 days

IgnitionOne, Inc. / marketing / Consent Needs

bolt_session

This cookie is session specific and identifies you for the duration of the session.

Session

Component Base / functional / Consent Needs

_hjid

Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

365 days

Hotjar Ltd. / marketing / Consent

_hjIncludedInSample

Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

365 days

Hotjar Ltd. / marketing / Consent